Publisher's Comments Copy for The Excellerator Vol. 6 No. 1
Publisher's Comments Copy for The Excellerator Vol. 6 No. 1
Regular readers of The Excellerator know we wordsmith the living daylights out of every word worth smithing. (See what we do to “change” in Tom Archer’s On Ramp, this issue. Gadzooks.) True to form, we cannot print, and then ignore, the word “topography.”
For purposes of our cover, define topography as “the natural features of an entity and its structural relationships.” Mountains and crevasses, avalanches, glaciers, rocks, trees, dirt, things, all on-the- move, sometimes fast and furious, sometimes slow, but always sure.
The broker’s “entity,” then, is the world of managed care. The “natural features” are the products we sell, the services we deliver. Our “structural relationships” are with the carriers we represent, the clients we serve, and governmental bodies impacting both.
How’s that for beating a metaphor senseless? Well, I ain’t done yet…
You will find the cover of this Excellerator to be allegorically and literally harmonic with its editorial content: our industry is changing perceptibly, in the aggregate and by components, just as the picture suggests, the headlines state and the articles confirm. Wouldn’t know a metaphor or allegory from a hot rock? Read the magazine anyway. Anything introduced with this much schmaltz can’t be all bad, and much of it really will make your selling easier.