Our Cover Theme…

Animals have been used to sell insurance concepts since forever. Beyond cliché, it is hallowed tradition, a heritage we have attempted to sustain with our cover. It’s not just that we found a neat picture of horses and were hell-bound to make it fit our topic.

On the contrary, managed care is a distinct new breed if there ever was one. “Wild and beautiful?” Well, maybe a stretch. “Untamed?” Many critics think so. According to surveys, however, “beast of burden and friend to man” is the majority opinion of carriers, legislators and consumers alike. Yes, managed care has “managed” to kick some users where it hurts. Managed care is definitely still in training. But for the most part, this burgeoning system of health care delivery is a sound pedigree, of sturdy stock, born to run.

(Uh, watch it there. You don’t want to step in anything on your way out of this sidebar…)