Humana
So Nice, It's Almost Unfair.
Nothing quite like this off-beat approach had been tried in the health insurance industry - an industry where everything had been done before. Supposedly. Award-winning, easily translated to all print media. Strong positive market recall.
Los Angeles Business Journal
L.A. — Our Home Town
Featured in a shotgun run including print, direct mail, outdoor, and radio within a few days of cessation of the 1992 Los Angeles riots. Roundly acknowledged as a bold and memorable message of universal support for the most sprawling, diverse, and deeply wounded metropolis in the nation.
Centrestone* Special Risk Insurance Marketing
The Kind of Guy You'd Like to Punch.
Knowledge plus Imagination.
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To paraphrase the editor of The Journal of the American Society of CLU & ChFC, where this ad series enjoyed choice positioning on its own merit, "Now this is effective, attention-getting advertising. This will actually sell insurance." (*Not to be confused with "Centerstone" Insurance and Financial Services.)
Vivid Entity
intense acute extreme fervent passionate
Created in collaboration with a Wolfpak "omega" designer, in support of his own freelance agency. Produced at the height of the Gen-X genre, and responsible for generating a wave of interest in this design group by a large, well-healed, but often unapproachable new market.
Centerstone Insurance and Financial Services
These little piggies went to market.
A simple, nine-word takeoff on a nursery rhyme to highlight the folly of the traditional insurance quoting system. The striking, down-to-earth graphic, in combination with the word “dumb,” made it nearly impossible for brokers to bypass this ad.