Client: The Greater Los Angeles World Trade Center Association
Project: Concept, produce and execute a membership drive for a high-profile, but locally struggling, institution for organizations wishing to participate in the international trade community.
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to Read Membership Brochure Copy
Wolfpak Contributions: Worked in tight coordination with the Association president and CEO to distill the unique selling proposition thus far lacking in its message to prospective members. Based on this USP, which was summarized in its new tagline - “Matchmaker to the World” - Wolfpak drafted, designed and produced a complete membership package - overview, benefits descriptions, guide to local and worldwide facilities, and applications in a custom presentation folder.
Client: Centerstone Insurance and Financial Services
Project: Develop flagship marketing piece to cut this multi-state general agency away from the herd of competitors. Provide brokers with a sales, legislative, and health benefits reference piece reliable for its accuracy, validity and shelf-life.
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to Read Editorial Copy from Vol. 3 No. 5
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to Read Publisher's Comments Copy from Vol. 3 No. 5
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to Read Publisher's Comments Copy from Vol. 4 No. 2
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to Read Publisher's Comments Copy from Vol. 6 No. 1
Wolfpak Contributions: The Excellerator was our solution. Published six times per year and ranging from 32 to 48 four-color pages, all themes, copy, graphics, ads, printing, distribution strategies and results analysis were charged to Wolfpak. The Excellerator launched at a circulation of 2,500 in Southern California and eventually helped to open all of California, Colorado and Texas. With a circulation of 55,000, carrier support covered all expenses and ultimately propelled the publication into an award-winning profit center.
Client: Bishop's Glen Retirement Housing and Adult Health Care Community
Project: Help elevate a perpetual financial loser into a profitable senior housing community and health care center.
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to Read Copy for the Retirement Community Brochure
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to Read Copy for the Adult Health Center Brochure
Wolfpak Contributions: Centered on a fresh, young, “up” brand, launched a public relations, direct mail, television and print ad campaign throughout the Daytona, Florida area. Employing primarily direct mail and public relations, also initiated concentrated "guerilla" campaigns in target markets within a two-hour driving distance of the community. Occupancy was waiting-list-only within six months, this after several years of failed promotional efforts and chronic bankruptcy. (Bishop's Glen was one of 20 such communities marketed for the Retirement Housing Foundation, nationwide.)
Client: ClearBenefits
Project: Expand on an image that amounted to a logo and low-end flyer. Promote this sophisticated, but fledgling, web-based employee benefits and HR administration software application.
Wolfpak Contributions: Based on a strict Wolfpak-authored marketing plan, created a defined brand around the logo; produced print materials, coordinated with the image and message of a revitalized web look, as the core of an appeal to California brokers. Direct mail was the main vehicle for reaching the target with news of this unusual benefits-via-technology company — even more unusual in that it is one of the few such firms to survive and thrive after the “dot.bomb” fiasco. Why? ClearBenefits was one of the only comparable Valley firms to develop and abide by a disciplined marketing plan.