Client: Kelsey National Corporation
Project: Develop promotional elements in support of client's nationally marketed flagship products, The AdvanceDent Coalition of Dental and Vision Programs.
Wolfpak Contributions: Drafted insurance plan explanations and comparisons for presentation to employer groups by health insurance brokers. Included product naming, branding, original copy, benefit and premium graphs, self-contained broker sales folder, and coordinated web graphics/copy.
Client: Dorfman Construction Company, Inc.
Project: Update identity of 60-year old, family-owned excavation and heavy construction company; make recommendations as to use of new identity in first-ever marketing campaign.
Wolfpak Contributions: Designed logo for use on an unusual array of palettes, from corporate stationery, ads, specification sheets (featured above) and employee uniforms, to 83-ton hydraulic excavators and construction site safety barriers. Created standards kit detailing proper uses of identity. Drafted medium-term marketing strategy, with campaign mockup.
Client: Blue Cross of California
Project: With internal committees, update corporate brand and all health product materials. Plan and execute insurance broker orientation and "new look" product distribution campaign.
Wolfpak Contributions: Performed most of the copywriting and all editing for employer group health brochures. Included copy and layout of comparative benefit, pricing and limitations charts, all in compliance with the State of California's gauntlet of insurance code.
Client: The Prudential Agricultural Group
Project: Develop and execute a program to sell a massive, but apparently undesirable, Arizona cotton and wheat ranch. The 90,000-acre property had been on the international market for over two years with no serious inquiries.
Wolfpak Contributions: In concepting and producing a video/brochure presentation of the property, for the first time lending drama to the immensity and true value of the property (i.e., over 70 miles of well-supplied, paved irrigation in the heart of the Southwest's least hospitable terrain), Wolfpak caught the attention of the new owners within 16 days of the presentation's release. The buyer was a European banking conglomerate that made a cash offer many millions in excess of the asking price. The marketing approach was charming in its simplicity - only two "moving parts" - and stunning in its effectiveness.